Multi-buy — two or more, £30 each. Save £14. Ends 30 September Free tracked UK delivery

Dog life jacket

The life jacket your dog can rest their head on.

A padded chin float holds their head clear of the water the second they stop paddling.

£37.00 delivered free Save £14 on two

Colour Navy and coral

Photographed in navy and coral.

Size Not sure?
How many?

Free UK delivery, dispatched within 2 working days. 14-day returns and we pay the postage. Always supervise dogs in and around water — this is a buoyancy aid, not a rescue device.

Two or more, £30 eachThe saving applies automatically at checkout.
Free tracked deliveryDispatched in 2 working days, with you in 5 to 8.
14-day returnsChange your mind for any reason. We pay the postage.
A golden retriever resting its chin on the coral float of a navy ChinUp jacket while floating in a pool

Support where tired swimmers need it.

Most life jackets hold a dog's body up and let the head drop the moment they tire. The buoyancy around the ribcage keeps them level; the padded front panel gives the chin somewhere to rest when the energy goes.

See them sooner
Coral panels and reflective trim stay visible against open water.
Help them quickly
A reinforced top handle gives you a secure point to guide or lift.
Keep movement natural
The cut clears the front legs and keeps the bulk off the belly.

Find the fit before you order.

Measure the widest part of your dog's ribcage, just behind the front legs. The jacket should feel snug without limiting breathing or movement.

cm
Measure around the widest part of the ribcage.
kg
Used as a secondary check, not the main measurement.

Enter both measurements to get a starting size.

SizeChestGuide weight
XS30-40 cm2-6 kg
S40-50 cm6-10 kg
M50-63 cm10-18 kg
L63-79 cm18-32 kg
XL79-94 cm32-50 kg
Close view of the navy ChinUp jacket showing the coral chin pad, rescue handle, webbing and quick-release buckles

Made to be checked, rinsed and used again.

Visible stitching, adjustable webbing and accessible quick-release buckles, so you can inspect the whole jacket in the ten seconds before a swim.

After the water

Rinse with fresh water, reshape the foam and air dry away from direct heat. Salt left in the foam shortens the life of any flotation product.

Before each use

Check the handle, seams, straps and buckles. Stop using it if anything is damaged.

What this jacket can and cannot do.

A clear safety promise builds more trust than an inflated one.

Designed to help

  • Add buoyancy during supervised swimming
  • Support the chin when your dog slows down
  • Give you a quick assistance handle

Never a substitute for

  • Active supervision around water
  • A secure fit and a gradual introduction
  • Professional safety equipment for people

Questions before the first swim.

How is this different from a normal dog life jacket?

Most life jackets keep the body up but let the head drop when a dog tires. The padded float under the chin is the whole point of this one: it holds the head clear of the water the moment they stop paddling.

How snug should the jacket feel?

You should be able to slide two fingers beneath the straps. The jacket should not rotate around the body or restrict breathing.

Can my dog wear it for the first time in deep water?

No. Introduce it on dry land, then in calm shallow water while you stay within reach.

Can I lift my dog by the handle alone?

Use the handle for quick assistance and support your dog's body whenever you can. Do not suspend a dog for longer than necessary.

What if my dog sits between two sizes?

Take the larger one. Chest girth is the deciding measurement, not weight, because two dogs of the same weight can be shaped very differently.

How does the multi-buy price work?

One jacket is £37. Order two or more and every jacket drops to £30, so two are £60 rather than £74. The saving is applied before you reach the payment page, so there is no code to enter.

How long does delivery take?

Dispatched within 2 working days, typically with you 5 to 8 working days from the day you order. Delivery is free across the UK and you get a tracking link by email the moment it leaves us.

What if it does not fit?

You have 14 days from the day it arrives to cancel for any reason, and a further 14 days to send it back. We refund within 14 days of receiving it, and we pay the return postage. Full terms.

Make the next water day easier.

£37 for one, £30 each for two or more. Free UK delivery, dispatched within 2 working days.

ChinUp — £37.00 2+ £30 each · save £14